We can never talk about it enough! In order to be noticed and to maximize your chances of being contacted for a golden job opportunity, your LinkedIn profile needs to be at its best. Launched in 2003, the LinkedIn platform now has over 400 million members, does your profile do your application justice?
We suggest you the summary of an article by Ms. Liz Ryan, which discusses 10 mistakes too often made that affect the effectiveness of a LinkedIn profile.
Here is the summary :
Once commonly used, personal portfolios and websites were very effective ways to promote professional skills to employers. In the last decade, new, more accessible tips have emerged, including professional networking platforms.
In order to have a great LinkedIn profile, make sure you don't make the 10 mistakes below:
Your profile picture
It is essential to put a profile photo, do not neglect to upload your photo. Even if it was not taken by a photographer, have a cropped shot of your face and shoulders. This way, visitors will stay on your page for more than a second.
Your title
Your photo, your title and your summary are essential elements of your profile. Note that these three items are the only things a user who has searched the extensive LinkedIn database will be able to see from your profile. For a catchy result, use your title along with your line of business (industry) or career intent. For example: General Manager - Looking for new challenges.
Your summary
In other words, your summary is your professional history and what you want users to know about you. To create a connection with the reader, do not write your summary in the third person.
Job descriptions held
It goes without saying that the job descriptions of the positions you have held can get boring very easily. To grab the reader's attention, make your summary interesting by sharing a compelling introduction that will give the reader an impression, such as "I came to the company to take on the role of Account Manager, then be promoted in product management ... "
Your recommendations
The best way to get recommendations from your connections is to give them first. It is advisable, once a day, to recommend the skills of one of your connections. This way, the person will be happy and surprised that you have thought of them, and will surely support your application in turn.
Your activity / Interaction on LinkedIn
It is important to maintain your LinkedIn profile, you must stay active so that other users see that you are regularly connected. Interact with other members in discussion groups, comment on blogs in order to strengthen your profile and maintain your connection with your connections.
Your network
Your network of connections, the users you are connected with, directly reflects your personal brand. What matters is not the number of connections, but the 1st degree contacts with whom you have bonded. You can get or send requests to people you don't know directly, but known to your connections.
Your LinkedIn Inbox
First, you need to configure your options to receive notifications when something new comes into your inbox. Try to stay up to date in your posts, your experience will be more exciting and rewarding.
Your mark
Whether you like it or not, you have an image and a reputation that is directly associated with you. Everything in your profile (stories, enhancements, videos and presentations, etc.) will give visitors to your profile a picture of you.
Your voice
Your voice is unique and so is your story so put your personality on your LinkedIn profile. Now is the time to represent your career path differently than in your resume, direct your connections to your background and your career goals.
By avoiding the 10 mistakes mentioned above, you should have a LinkedIn profile that will grab the attention of recruiters and employers. Think about it, it would be a shame if an employer went over your profile because of one of these mistakes!
To read the original article, cliquez ici.
